It’s critical to consider your tone and voice when writing. Word choices have a massive impact on your writing style as well as whether your readers will relate.
Typically, we recommend writing in a conversational tone for Inman; this video will help you think about the formality of the language you use when writing. I find that many agents will go the formal route because that’s what their day-to-day consists of (conversations with clients, reading contracts, composing emails, etc.) when a more conversational tone would better-suit the piece and the audience.
Typically, we recommend writing in a conversational tone for Inman; this video will help you think about the formality of the language you use when writing. I find that many agents will go the formal route because that’s what their day-to-day consists of (conversations with clients, reading contracts, composing emails, etc.) when a more conversational tone would better-suit the piece and the audience.