I don't know if you caught this article, but if not, you should check it out. Our associate editor, Caroline Feeney, wrote this helpful article, "The agent’s ultimate guide to crafting clean, compelling listing copy." And we have this lovely PDF (that I had to turn into a JPEG to put on this site, but you can download it here) to accompany it. I'd be remiss if I didn't throw a little shout out to our art guru, Astrid Storey, for making this gorgeous visual. Enjoy.