1. Social media push
Tweet it, blog it, share it -- get the message out any way that you can. (See more below.)
2. Collect stories in a press kit
It's good to have all your marketing materials in one place. You can give these to various media outlets or to places like Inman, where you might want to contribute, but you should also make it available on your website. It shows that you know what you are talking about in your sphere.
Usually press kits include information about the CEOs or people who run the company (bio, high-res image), a collection of positive stories written about the company, fun facts or talking points (example: "We were the first agency to offer free chinchillas to every homeowner"), quotes, testimonials and, on occasion, story ideas.
3. Offer stories as clips to local media
This shows that you'd make a good source or decent writer. Reporters and editors are always looking for fresh voices to comment on local stories. And agents are tapped into the local happenings like no one else -- it's kind of your job.
4. Use their pieces in a newsletter or other marketing content
Why not showcase your work to as many people as possible?
5. Build a following
See below for step-by-step guide.
Tweet it, blog it, share it -- get the message out any way that you can. (See more below.)
2. Collect stories in a press kit
It's good to have all your marketing materials in one place. You can give these to various media outlets or to places like Inman, where you might want to contribute, but you should also make it available on your website. It shows that you know what you are talking about in your sphere.
Usually press kits include information about the CEOs or people who run the company (bio, high-res image), a collection of positive stories written about the company, fun facts or talking points (example: "We were the first agency to offer free chinchillas to every homeowner"), quotes, testimonials and, on occasion, story ideas.
3. Offer stories as clips to local media
This shows that you'd make a good source or decent writer. Reporters and editors are always looking for fresh voices to comment on local stories. And agents are tapped into the local happenings like no one else -- it's kind of your job.
4. Use their pieces in a newsletter or other marketing content
Why not showcase your work to as many people as possible?
5. Build a following
See below for step-by-step guide.
More on building a following
These four steps will help you build a following, which will strengthen your social media pushes.
1. Before your story is published, go on Twitter and find people that talk real estate. Retweet and follow like mad -- hopefully they follow you back.
2. Also be sure to comment on people's stories/blogs/etc. online. Make sure you are part of the conversation. Follow anyone who has a unique voice on social media as well.
3. When your story publishes, make sure you tweet it (perhaps more than once, and it doesn't hurt to have your friends, assisstants and co-workers share your story as well). It's always good to tweet out an interesting stat or picture to grab the user's attention because boring tweets often get overlooked in the massive, ever-changing feeds. This is vital because you want to make it super easy for readers to share your story, and what's easier than hitting retweet?
4. After your story publishes, be sure to follow up, answer comments, tweets, emails, etc. in a professional manner, even when they are critical. Once again, find your commenters on Twitter/FB and follow them.
A week or two after your story publishes, you will have a pretty good-sized social network. When your next story comes out, repeat the process, and each time your network will grow.
1. Before your story is published, go on Twitter and find people that talk real estate. Retweet and follow like mad -- hopefully they follow you back.
2. Also be sure to comment on people's stories/blogs/etc. online. Make sure you are part of the conversation. Follow anyone who has a unique voice on social media as well.
3. When your story publishes, make sure you tweet it (perhaps more than once, and it doesn't hurt to have your friends, assisstants and co-workers share your story as well). It's always good to tweet out an interesting stat or picture to grab the user's attention because boring tweets often get overlooked in the massive, ever-changing feeds. This is vital because you want to make it super easy for readers to share your story, and what's easier than hitting retweet?
4. After your story publishes, be sure to follow up, answer comments, tweets, emails, etc. in a professional manner, even when they are critical. Once again, find your commenters on Twitter/FB and follow them.
A week or two after your story publishes, you will have a pretty good-sized social network. When your next story comes out, repeat the process, and each time your network will grow.