We all want more eyes on our content, right?
The Inman audience is vast, but oftentimes contributor content is relevant far beyond our sphere. One simple way to reach a broader audience is to post your content on your personal social media channels -- you know your friends, family and colleagues are excited to read your posts!
Here are a few simple tips:
POST DURING PEAK HOURS
When do you typically go on Facebook? Maybe it's during your lunch break or on the bus ride home from the office. Between 11 a.m. and 1 p.m. and 5 p.m. and 7 p.m. are great time frames to post because you'll get the most viewers.
ADD A BRIEF DESCRIPTION
Just like when you click on a post on Facebook or Google, you read the short bit of copy that explains to you what you can expect from reading the post. Write a short sentence or two of what your audience is going to get out of reading your post.
ENCOURAGE ENGAGEMENT
We are so lucky at Inman to have a crew of commenters and collaborators who keep the discussion going on a lot of our posts. You can have the same experience using Facebook! You can ask for feedback, others' best practices, key takeaways, etc.
POST REGULARLY
Although you might not be writing a new post everyday, you want to be engaging with your community regularly. Is a new restaurant opening in the area you cover? Is community meetup taking place to discuss a hot-button topic? Did you read something interesting about your neighborhood? Share it!
The Inman audience is vast, but oftentimes contributor content is relevant far beyond our sphere. One simple way to reach a broader audience is to post your content on your personal social media channels -- you know your friends, family and colleagues are excited to read your posts!
Here are a few simple tips:
POST DURING PEAK HOURS
When do you typically go on Facebook? Maybe it's during your lunch break or on the bus ride home from the office. Between 11 a.m. and 1 p.m. and 5 p.m. and 7 p.m. are great time frames to post because you'll get the most viewers.
ADD A BRIEF DESCRIPTION
Just like when you click on a post on Facebook or Google, you read the short bit of copy that explains to you what you can expect from reading the post. Write a short sentence or two of what your audience is going to get out of reading your post.
ENCOURAGE ENGAGEMENT
We are so lucky at Inman to have a crew of commenters and collaborators who keep the discussion going on a lot of our posts. You can have the same experience using Facebook! You can ask for feedback, others' best practices, key takeaways, etc.
POST REGULARLY
Although you might not be writing a new post everyday, you want to be engaging with your community regularly. Is a new restaurant opening in the area you cover? Is community meetup taking place to discuss a hot-button topic? Did you read something interesting about your neighborhood? Share it!