Writing for your specific audience can be a challenge, especially when it’s a change from the audience you normally communicate with. If you have your own personal blog, chances are you are trying to reach out to your clientele: homebuyers and sellers.
When you write for Inman, your audience is your peers, which means that your story angle and verbiage need to reflect that audience.
Here are a few tips for creating content for your peers versus consumers:
Business speak vs. layman's terms
When you speak to consumers, you avoid using language that is going to overwhelm or confuse them. Consumers know basic terminology -- and some might know more than others -- but overall you want to err on the side of caution when it comes to business terms.
Let the business terms fly when you’re writing for fellow real estate agents and brokers.
You’re not looking for business
When you’re writing for a consumer-facing blog, you’re convincing readers to work with you, you’re teaching them about the local market and community.
Your writing goal when you’re writing for your peers is to share your experience or knowledge and to help others become better at what they do. You’re becoming a part of a community, a team with the end goal of improving business and the real estate industry as a whole.
Make your point and back it up
It’s important to backup your information in any type of written content, but because your peers are just as busy as you are, it’s incredibly important to show that you’ve done your research and that your article is worthwhile.
Get to the point quickly -- ideally within the first paragraph or two -- and stick to that topic. Back your argument or data with links to reports and reputable sites so that your readers can continue diving deeper into the topic if they’d like.
When you write for Inman, your audience is your peers, which means that your story angle and verbiage need to reflect that audience.
Here are a few tips for creating content for your peers versus consumers:
Business speak vs. layman's terms
When you speak to consumers, you avoid using language that is going to overwhelm or confuse them. Consumers know basic terminology -- and some might know more than others -- but overall you want to err on the side of caution when it comes to business terms.
Let the business terms fly when you’re writing for fellow real estate agents and brokers.
You’re not looking for business
When you’re writing for a consumer-facing blog, you’re convincing readers to work with you, you’re teaching them about the local market and community.
Your writing goal when you’re writing for your peers is to share your experience or knowledge and to help others become better at what they do. You’re becoming a part of a community, a team with the end goal of improving business and the real estate industry as a whole.
Make your point and back it up
It’s important to backup your information in any type of written content, but because your peers are just as busy as you are, it’s incredibly important to show that you’ve done your research and that your article is worthwhile.
Get to the point quickly -- ideally within the first paragraph or two -- and stick to that topic. Back your argument or data with links to reports and reputable sites so that your readers can continue diving deeper into the topic if they’d like.