This week's contributor profile is Jordan Scheltgen. Check out his work on his Inman profile. I had a little q-and-a session with him, and here is what he had to say: JORDAN'S INMAN PROFILEJordan is the founder of CAVE Social, a marketing agency based out of South Florida. He earned his bachelors degree in Political Science at the University of Toronto. Since graduation, Jordan has been a featured contributor on NestBuilder, MadeMan and CAVE Magazine. He's obsessed with everything online marketing, start ups and football. | How long have you been a contributor? I've been a contributor since November, 2014. What made you want to contribute? A couple things really, (i) I love to write, the ability to create, teach and inspire through writing is extremely rewarding. (ii) I really wanted to help real estate professionals with whatever knowledge I could bring to Inman and the community. What has been your favorite article to write so far? Definitely, the piece I wrote social media tips. It's a great starting guide / refresher for any real estate professional out there. What has been your favorite piece of feedback so far? Haven't really gotten any yet; however, my next piece on why content marketing doesn't work in real estate will probably start some commotion. What do you do in your spare time? I'm obsessed with entrepreneurship. In my spare time, if I have any, I'm most likely reading or listening to podcasts. I'm also very into fitness, and sports. What is your passion? My passion is creating. Whether it's creating the lifestyle I want, the business culture I desire or creating a blog post, it really just boils down to creating something. What advice would you give to other aspiring real estate professionals? Get a mentor, immediately. Second, find two or three people in your area that you want to be like. Study them, see how they operate their businesses, marketing, etc. These people are where you want to be, so they are your best learning tool. What advice would you give to new contributors? Be the authority. Trying to please everyone with a piece of writing will often end up in a poorly constructed piece of writing. Instead, take a stance, and defend it. My other piece of advice would be to be as transparent and authentic as possible. Vulnerability is courage, and once you're able to take that into your writing, it will drastically improve. |